Hospital services are increasing and becoming like any other corporate business day by day therefore a hospital logo should be managed like any other corporate identity.
Hospital logo design is the best way to represent the healthcare services you intend to provide to your target audience.
It is the graphic representation of your hospitals identity. By looking at the logo your target audience gets an idea of your professionalism and expertise. What things should be kept in mind while designing a hospital logo?
• What’s the hospital mission and for whom are you designing the logo for?
The first thing you should be very clear is what is the mission of the hospital? Is it providing services to the under privileged or is targeting the elites of the society.
For instance if you are targeting the underprivileged class of the society logo should reflect a warm feeling, use of soft colors with images people easily relate conveys your message to your audience in a much effective way.
A more businesslike approach is required for targeting the elite using sharp colors and images with bold outlook attracts the elites and educated class.
• Appropriate Choice for hospital logo design
Color choice is very important while creating a hospital logo. It should be designed to grab the attention of the audience while giving them a sense of security and trust. Colors play an effective role in conveying what your hospital services stands for, usually red, blue, green or any bright color is used in hospital logo mainly to grab the attention.
Most people hold the misconception that a logo should always suggest what a company does. This is not true for instance it is not always necessary to show a dry cleaning machine in a cleaning logo. Hospital logos should show the specialties that you offer, the graphics and symbols used in the logo should convey the sense of comfort and professionalism. Use of relevant medical symbols or images of the areas of specialty like orthopedics or gynecology change the entire look of the logo giving it a feel of geniuses and effectiveness.
Font is yet another important part of your logo design. Using a stylish perky font for a hospital design is appropriate?? Always use a simple straight font that is readable and understandable by all audience.
Like any other business a hospital also has its own personality but most often we see almost similar logos presenting different hospitals using identical images, fonts and colors.
The most important thing for a hospital is to build trust and reliability among the audience therefore hospital logos should be designed while keeping in the mind the individuality, trust, responsibility as well as it should be compelling.